About Me: Work

I am currently enrolled in NYU’s M.S. Program in Public Relations and Corporate Communication.

I have worked for the Japan Aerospace Exploration Agency (JAXA), a Japanese governmental aerospace R&D organization, since 2000. In addition, I served as a visiting researcher at Japan’s Ministry of Foreign Affairs (MOFA) from 2009 to 2011. At JAXA, I worked as a PR officer for four years, and was in charge of several PR projects on rockets, satellites and manned space programs, including Japanese participation in the International Space Station. I took the position of PR strategist in 2004 a few months after the failure of a rocket launch. While JAXA was facing harsh criticism from the media and people towards the failure, I did research, formulated PR strategies and took the initiative in several campaigns applying IT to restore people’s trust. Moreover, as a spokesman, I was involved in responding to adverse publicity while managing outreach for visible projects like Kaguya lunar orbiter and Hayabusa asteroid explorer. Furthermore, I organized the “Wish upon the Moon” campaign, collecting names and messages to fly onboard Kaguya from 400,000 people from around the world, including Buzz Aldrin, a crew member of Apollo 11, and obtaining global media coverage.

About Me: Personal

I was born and grew up in Yokohama, Japan. I have been living in New York City since 2011. I spent a few months in Manhattan when I was a child. So this is my second time living in the city. In my free time, I enjoy walking with my wife, Shoko, and our miniature pinscher, Gilda. I was also a chorus member of The Metropolitan Opera.

Our dog, Gilda (She is hiding in the cushion)

About This Site: Exploration for Outer Space

This is my first personal site. I am interested in exploring topics concerning communications, public relations, education, and aerospace. My views here are my own, and not those of my employer. I welcome your comments, opinions and constructive dialogue.

*The header image by JAXA


1 thought on “About

  1. Dear Mr. Kurokawa,

    I am contacting you because I noticed your presence on Twitter about JAXA and Human space flights and I would have some questions for you. I am a student at MIT in aerospace engineering and in a program called Technology and Policy Program. I am working for Professor Dava Newman about human space flights and space exploration.

    I am very much interested by the use of social media to promote human spaceflights and I am focusing my research on this topic. A first step for my research is to qualify the current situation of the presence of astronauts and agencies on the social media and the policy around it. I would like to interview social media and communication officers from different agencies, especially JAXA, about the current situation and policy, to better understand the environment and to further analyzing it. I was wondering if you would know people in JAXA to contact about these questions. I would be very interested to speak with several people from JAXA (social media officers but also astronauts using their Twitter account).

    After having done a preliminary qualitative study by interviewing social media actors, my plan is also to collect Twitter and Facebook data to quantify some phenomena in the social media world and analyze some trends. My goal is to collect data such as followers, their origin, or the type of media tweeted for each profile and then, to gather all these data between account and to see trends. I have already started to work on this aspect and I was wondering if I could have access to a list of all the JAXA Twitter accounts and Facebook pages. It would be very helpful. I would be glad, also to work hand to hand with you to answer some questions that you might have about the Twitter world and the current situation. I would be interested in all the literature or reports that can be available and that could help me in my research.

    Thank you very much for your consideration and your help,
    Best regards,

    Pierre BERTRAND
    Dual Master Degrees:
    Technology and Policy Program
    Aerospace Engineering
    Massachusetts Institute of Technology

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